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Roodra Web Solutions : PPC Services India, PPC Management Services, PPC Campaign Management India.

Pay per click (PPC) is a new and increasingly popular form of advertising and marketing on the Internet. By PPC you display your products on search engines, advertising networks, and content websites, such as blogs, Social Media websites etc. As the name suggests, in PPC the advertisers only pays when a user actually clicks on an advertisement to visit the advertisers' website.

In Pay Per Click, advertisers typically bid on keyword phrases relevant to their target market & products. When a user searches for a keyword query matching an advertiser's keyword list, or views a webpage with relevant content, the advertisements may be displayed. Such advertisements are called sponsored links or sponsored ads. The advertisement can be displayed in two categories, either in search engine or content based websites, this is to be decided by the advertiser. These advertisements appear adjacent to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster or blogger chooses on a content page. Content websites commonly charge a fixed price for a click rather than use a bidding mechanism.

All major search engines now have a paid search marketing program; Google AdWords, Yahoo! Search Marketing, and Microsoft Ad Center are the largest network operators as of 2007. All of them have different rules & regulations for managing the PPC campaigns but the process is more or less the same. Minimum prices per click, often referred to as costs per click (CPC), vary depending on the search engine and the level of competition for a particular phrase or keyword list. Very popular search terms can cost much more on popular search engines.

At Roodra Web Solutions, we provide PPC Campaign Management Services (Pay per Click Advertising) methodology that is designed to help clients achieve their Search Engine Marketing goals. Our expert PPC bidding management services with unique PPC campaign methodology and campaign tracking management system are customized individually for all the major search engines. We design your pay per click campaign so as to achieve maximum click through rates (CTR), reduce the cost per click, observe conversion rates over time and edit campaigns resulting in maximization of ROI. Our PPC management services impart complete focus on all the major search engines, we have formulated individual procedural guidelines for undertaking PPC advertising in Google, Yahoo and MSN.
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